Thursday, July 11, 2019

A Place To Start The DAM Process

For those who have a DAM Solution, this article will be a repeat of things you already did but if you are still storing your assets across your network, across the internet and across the galaxy or universe then this is a place to start your Crawl, Walk, Run.

"Organizations need to audit and organize assets, implement a strong taxonomy and spearhead initial adoption to build a strong foundation for DAM"  says an article on MediaValet.

Your response is probably the same as mine. Ahhh. Audit and organize my assets but I have thousands of them or millions of them. Okay don't panic. Start smaller.
  1. Organizations need to implement a strong taxonomy with feedback from various departments and project managers.
  2. Organizations need to empower departments to audit and organize their assets one project at at time and map them into the string taxonomy created in step 1.  If the taxonomy needs adjusting then adjust it for everyone but have a good reason to do it.
  3. After step 1 and 2 then you can start discussing your DAM solution.
Do you need help with any of these steps? Let us know and we can find someone to help. 
Feel free to email me at chris.williams@readwatchcreate.com if you have questions.

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