How DAM Healthy are you?

As your future-self looking back you may say, "DAM, I should have done that years ago." However at the beginning of the process you look and wonder about the ROI. you look at the vast amount of planning necessary up front and very often you throw your hands up in the air and say okay fine business as usual.

Rather than getting overwhelmed let's take a step back and breathe.  Then we can take a DAM physical and see if there are things we can change that will help us on our way to the best DAM ever.

Answer the following 4 questions honestly based on your current state:

1. How do marketing and creative share files?
2. How do you handle metadata related to creative files?
3. Is there a process to handle the creative permission life-cycle? When can you start using them and when do they expire?
4. Do you have a process for archiving and deleting creative?

Now that you have your answers think about the same questions and what your ideal answer is. If you need help answering these for your ideal state or have questions about DAM Solutions in general  email me at chris.williams@readwatchcreate.com and we can schedule a chat to help.